All successful businesses in Orange County, California are established with a vision and a mission. For a company to have direction, realistic goals should be set when the business is conceptualized. To achieve the goals of a company the owner/s should formulate a good corporate strategy.

Corporate strategy refers to the set of strategic plans that support the mission and vision of a company. It is important that a corporate strategy is aligned with appropriate operations and execution tactics so that corporate goals will be met. Corporate lawyers in Orange County, California can assist business owners in formulating an effective corporate strategy.

Business Lawyers Assist in Corporate Strategy

Symptoms of a Poorly Constructed Corporate Strategy

Many businesses in California fail to succeed in achieving their goals because their corporate strategy is not properly conceptualized. Here are a few of the signs of a poorly constructed corporate strategy:

1. Missed Financial Projections

Companies make financial projections in order to monitor progress. When projections are missed, they are usually traced back to an array of various issues, but more often than not, the root cause is a misaligned corporate strategy.

A good corporate strategy is the combination of thorough planning and proper execution. A misaligned corporate strategy means that either the planning was good and the execution was poor, or the planning was poor and the execution was consequently directionless. The latter is more common.

If planning is not done strategically, the employees of a corporation find themselves going in their own direction in order to achieve the company goal. This disunity results in corporate deadlines that are not met and delayed product and service launches, etc.

2. Stalled Growth

Without proper corporate strategy, a business will suffer many losses. The initiatives created to support and sustain profitable growth will fail. Even when a company has the most competent leaders and the cream-of-the-crop employees, if their efforts are not coordinated wisely, goals will not be achieved. It is imperative that the efforts of all parts of the organization are unanimously directed by one corporate strategy.

3. Duplicity of Initiatives

When a business runs without a good strategy, the individual parts of the company can gradually drift into a self-directed mode, wherein their efforts stray further and further from the corporate goals. Moreover, these company divisions will find themselves creating their own initiative. Consequently, some of the initiatives that one division comes up with are similar, if not exactly the same, as the initiatives of another division. This duplicity of initiatives negatively impacts the company’s resources.

4. Employee Morale Problems

Because of the magnitude of chaos that a poor corporate strategy can create, leaders and workers of a company suffer. Not only will employees share a profound distaste of the disorganized operation of the company, their morale will also decline.

Although a decreased morale may not automatically imply a poorly constructed corporate strategy, it is worth noting that this might be a symptom of a misaligned strategy, especially if organizational chaos exists along with employee morale problems.

Correcting a Poorly Constructed Corporate Strategy

Corporate attorneys in Orange County, California are aware that a misaligned corporate strategy can be caused by various things. One good way to deal with it is to consult with a competent legal counselor. Corporations in California benefit greatly from hiring a corporate lawyer who is always within reach.

Getting Assistance from a Corporate Attorney

Here are some tips that corporate lawyers use to advise businesses on how to correct corporate strategy misalignment:

1. Bi-Directional Planning

Business lawyers in California say that to correct a misaligned strategy, you must start planning your corporate strategy bi-directionally. Bi-directional strategic planning is when the strategies planned to achieve a goal are congruent with the execution. The problem with businesses that have a misaligned corporate strategy is that they focus only on a top to down planning, wherein those who strategize and those who perform the tactical execution are not working in the same direction.

Bi-directional planning makes sure that the planning and the execution are aligned by uniting the different parts of the organizational structure. It eliminates the division and competition that commonly exist between executives and managers. One way to do this is to have those who are in the execution and operations phase become involved in the planning. When the top-level executives heed the perspective of the operation managers, realistic goals are set, since operations are being considered upfront.

2. Implement an Effective Plan Oversight

Once you have finished planning bi-directionally and your corporate strategy has started to align properly, it is your duty to make sure that the strategy stays aligned. Corporate strategy stays aligned when there is proper governance that oversees all of the company’s operational initiatives. All projects and programs by the different departments in a company should report the progress of their initiatives, so that the overseer can assess whether operations are aligned with the goals that are being aimed for.

It is important to understand that strategy misalignment cannot be fixed overnight. Once you have observed the signs and have established that there is a misalignment in the corporate strategy, you will need to invest time, money and discipline, in order to realign the organization. Having a corporate attorney around to assist you through this process should help things go faster.

Business Lawyers in Orange County, California

Andy Gale of Gale and Vallance Corporate Attorneys

Companies can benefit from hiring business attorneys in Orange County, California. Having a competent legal counselor within reach can make sure that the legal issues in running a business are covered.

In cases of corporate strategy misalignment, many problems can arise, and these may include legal concerns. Corporate lawyers can attend to these concerns. Moreover, when realigning a misaligned organization, corporate records play a very important role. Having business lawyers to keep corporate records properly can help  make sure that all needed documentation is kept safe and accessible.

Competent corporate lawyers can also help you in the legal aspects of starting a business in California, as well as in choosing and transitioning to a specific business entity.

Gale and Vallance is one of the most trusted business law firms in California. They are based in Orange County, California. For information about their legal services and other inquiries, contact them at +1 (714) 634-4838.